Research Blog

 Research: Commercial Conventions and Codes

For my commercial, I decided to advertise paddleboards. In these commercials, the audience usually sees groups of people using the paddleboard and having a good time. 

- They usually wear bathing suits and shorts or wetsuits as costumes. In some shots, there are multiple people wearing a simple shirt with shorts and a fanny pack. 

- The props include the paddle board and the paddle. 

- The actors in the ads appear fit and active. They look wet because of the water and like they're having fun. 

- The scenes are mostly birds-eye view shots from above to show the actors paddling in the water and the scenery. They are slow shots to show the scenery.

1. Conventions and Codes in paddle board commercials include the logo of the brand and also their slogan. 

2. In the commercial, the paddle board is always seen from the side with the logo. This is so the audience knows the brand is advertising. 

3. The commercials can include ethos by including famous actors or known people in their shots. This shows the audience that everyone including famous people can use their product.